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The Loft became a fan favourite when it first hit the market and has only grown in popularity since. Stock for success by adding Electra's signature style and colour to your city line-up.
The Loft is a modern city bike with the grit to handle whatever the streets throw at it and the grace to look good doing it. Lightweight but durable, the sleek design features fast-rolling 700c wheels and an upright riding position to give riders more control on their commute to work, coffee run or other urban adventures.
The Loft 7i is the reliable commuter bike made to explore the city's ups and downs with a 7-speed internal gear hub, mudguards, rear rack and lightweight but sturdy alloy frame.
This modern-day classic is built to ride. It’s lightweight, durable and comfortable with sleek mudguards for all-weather riding. The wide range gearing of the 7-speed derailleur is perfect for everything from the bike path to coffee runs.
Why not upgrade their city bike to an e-bike. The Loft Go! offers the signature Loft style, but with the added power of a Bosch Active Line Plus motor to tackle daily rides and weekend adventures.
